Research led roundtable on trends in the wine grape sector in the Cape Winelands

Global and local trends in the wine grape sector

Implications for profitability, employment and improved living and working conditions on farms in the Cape Winelands District

What is a roundtable workshop?

A round table workshop brings together different stakeholders. Round table workshops are research led. Workshops which focus on global and local trend affecting a particular economic sector bring together people involved throughout the value chain. Workshops are professionally facilitated and are structured to promote dialogue, present different perspectives and encourage mutual listening and recognition of legitimate interests of all. They help to deepen understanding of problems, challenges and opportunities. The dialogue is documented and a report is circulated to all participants.

Why a workshop on the wine grape sector?

The wine grape sector makes a major contribution to the economy of the Cape Winelands District. 68% of South Africa’s wine production takes place within the district. 56% of all wine grapes are grown in the Breede River Valley, Paarl and Stellenbosch. The sector is also a major employer. However the wine sector has experienced a sharp drop in profitability and a decline in formal employment in recent years. Demand in the European Union which is still the largest market for South African wine has flattened and is likely to shrink further with renewed economic recession and the mounting Eurozone crisis although there is evidence that demand for wine in Asian markets is rising significantly.

Key questions

·         What will the fast changing global economic context mean for wine grape growers and producers in the Cape Winelands?

·         How will profitability in the industry be affected by declining demand in traditional markets?

·         How will producers respond to the changing market?

·         How will smaller producers be affected?

·         What will this mean for farm workers, employment and poverty levels in the District?

·         How will municipalities be affected?

·         What needs to be done to interpret and respond to these trends?

Who is doing the research?

Phuhlisani Associate Mike Murray is reviewing trends in the wine grape sector and will prepare a briefing document which draws on the latest research to be presented at the workshop. Mike is an experienced agricultural economist. Our approach is to make complex information clear and understandable to enable people from different backgrounds to read social and economic trends and navigate the changing context.

Who is invited?

On behalf of the CWDM Phuhlisani is inviting:

·         Representatives of local farmers associations

·         Wine grape producers

·         Wine cellars

·         Representatives of farm worker forums and labour unions

·         Councillors and officials from the District and local municipalities

·         NGOs working in the rural sector

·         Researchers

·         Officials from Provincial government departments including Agriculture, Labour, Human Settlements, Social Development, Economic Affairs and Tourism

When and where will the workshop be held?

Thursday 3rd November: 10.00 am – 1:00 pm. District Council Chamber Worcester. Refreshments will be provided

How to secure your place?

Contact Ursula Smith at Phuhlisani on 021 685-1118 or email



How will employers and workers be affected by the Eurozone crisis?
How will employers and workers be affected by the Eurozone crisis?
Posted: 10/17/2011 (4:26:36 AM)

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